Strategies for success in refrigerated transportation on any market

Despite the challenging economic situation, refrigerated transportation can become a key factor in your success.

Major perishable goods such as food products, beverages, and pharmaceuticals are non-cyclical commodities. This ensures a stable demand for transporting this group of goods throughout the year.

Advantages of refrigerated transport

The cost of transporting goods by refrigerated transport is charged at a higher rate, as the cargo is specific and more valuable than regular dry cargo.

The benefits of transporting refrigerated goods are undeniable. However, significant investments and proper organization of the entire process are needed to start such a business:

• Investment in suitable equipment and a fleet of vehicles.

• Acquisition of necessary permits.

• Ensuring proper insurance.

• Staff training.

Despite the substantial investment and effort, you gain the opportunity to have a steady income since the niche of refrigerated transport is less competitive compared to other types of cargo transportation by road. Therefore, you have significantly higher chances of success in the transportation industry.

How to choose a refrigerated truck

First and foremost, it is essential to clearly understand the market needs you are targeting and analyze all options that meet your requirements.

Consider the following:

• Quality of the refrigerated unit assembly and its efficiency.

• Reliability of components and ease of maintenance.

• Fuel efficiency: for example, a mechanism to lift axles during empty runs allows fuel savings.

• Improved insulation of the cargo compartment reduces the load on the refrigeration unit and provides additional time in emergency situations.

It is not advisable to purchase outdated models that have been in prolonged use because over time, all mechanisms wear out, insulation deteriorates, and the maintenance costs increase with each passing year.

How to secure a steady flow of orders

Initially, it is essential not to limit yourself to a specific type of cargo, such as products, but explore all possible options available for your type of refrigerated vehicle.

It will take some time before you find regular clients and establish stable business relationships. Therefore, from the outset, it is beneficial to use loadboards for cargo search for carriers, such as Cargofy. This approach ensures an easy search for trucking companies and a consistent flow of orders.

Useful tips for those planning to enter the refrigerated transportation market

If you plan to purchase a refrigerated truck and lack any experience working with it, it is advisable to either gain such experience in another company or hire an employee who can help you understand the specifics of the work.

While it may not be a niche business, refrigerated transportation is a specialized segment of the freight transport market. With regular cargo, it's simple – ensure it is securely fastened and blocked. However, with refrigerated transport, things are more complicated. You need to clearly understand the type of cargo and assess all the risks that may arise. Be extremely attentive during loading, identify inaccurate information, as an incorrect temperature regime can damage the cargo for which you are responsible.

To succeed in refrigerated transportation, it is essential to thoroughly analyze everything, select optimal equipment and vehicles, acquire competence in the nuances of transporting perishable goods, and most importantly, believe in your success.